Ideas to discuss, tools to read change.
I speak at corporate events, professional meetings and conferences on strategy, retail, communication and artificial intelligence. I build each contribution considering the audience, the event's theme and the questions it may be useful to answer.
Tell me about your event
Talk themes
Human Advantage in the AI era
How the required skills change when tools produce content, analysis and proposals. The role of judgement, experience and responsibility in decisions.
Retail through relationship
What makes an activity recognisable and how the commercial proposition connects to the customer experience. A reading informed by work in the optical sector.
From strategy to daily work
Why a clear direction must find translation in processes, communication and people's choices.
Learning while the profession changes
Experience, updating and digital tools in building a professional path. A theme I also address through my entrepreneurial and educational journey.
How I prepare the contribution
I agree with the organiser on objective, audience, duration and context. I select relevant examples and content and define the space for questions, discussion or exercise.
Some experiences
- •SMAU, 2012–2023: workshops on CRM, communication, personal branding and professional use of AI.
- •MIDO, 2014–2022: talks on optical retail, digital communication and sales, plus reporting and interviews.
- •Optomarketing, 2021: co-hosting, interviews and talks on customer experience.
- •IULM, 2021: lectio magistralis on omnichannel corporate communication.
Formats and languages
Talks, workshops, masterclasses, moderation and round tables. Duration and format are agreed with the organiser. I work in Italian and English.
Short bio for organisers
Alessandra Salimbene is a consultant, trainer and author. Her path connects business, digital communication and optical retail. She works on strategy, customer experience and the application of artificial intelligence to work processes. She has taught at the Scuola Politecnica di Design, given a lectio magistralis at IULM and spoken at professional events including SMAU and MIDO.
Arrange a talk
Indicate date, venue or platform, audience, language and theme. We can assess together the most suitable contribution.
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