Alessandra Salimbene
I am a consultant, trainer and author. I help companies and professionals connect commercial strategy, people, customer experience and innovation. I bring to projects experience built across business, digital communication and optical retail, together with work on applying artificial intelligence to processes.
A new tool can add work if the process stays unclear. Good communication can lose effectiveness when the commercial proposition and the customer experience tell different stories. My work starts from these connections: reconstruct the context, identify priorities and turn them into applicable choices.
Projects on strategy, positioning, sales, customer experience and innovation adoption, with a scope defined around the organisation's situation.
Discover consultingPathways for companies and collaborations with educational institutions, built around professional questions, cases and skills to develop.
Explore trainingTalks, workshops and moderation on AI, people, retail evolution and business choices.
Arrange a talkAI enters content production, analysis and the organisation of activities. The value of its use also depends on who defines the problem, evaluates the answers and takes responsibility for decisions. With Human Advantage I point to this perspective: developing skills, judgement and relationships while tools and processes are redesigned.
Explore AI & Human AdvantageI have worked in digital and communication since the 1990s. I have led businesses, developed retail projects and combined work with companies with training and writing. In 2023 I completed my Marketing degree at the University of Turin with 110 cum laude, dedicating my thesis to the sustainable development of optical retail and the Optical Retail Marketing Wheel.
Strategy, positioning and customer experience projects.
Scuola Politecnica di Design, IULM, SMAU, MIDO and others.
Manuals for optics, technical publishing and company projects.
Optics&Love is the project dedicated to optical centres, groups and eyewear companies. It brings together strategic consulting, training and business development, in Italy and on international markets.
Write me the context, the goal and the people involved. We will assess which form of collaboration makes sense.
Let's talk about your projectExperiments, analyses and reflections born from the work.
I stripped out the adjectives, looked at the numbers and searched for the sentences that admit something. There are two, and they matter more than all the benchmarks.
I was 20, had pigtails, a 33.6 modem and no connections. I sold my piano to buy a PC. Here's what really happened.
Everyone says 'get positioned'. Few explain what it actually means. Here it is — without the jargon.