Writing to give shape to experience.
My editorial work includes professional manuals, company projects and edited collections. The topics change, from web to optical retail; what remains is the attention to making ideas and practices readable.
Manuals for optics
Eyemage (2025)
A manual dedicated to consultative selling of prescription eyewear and visual solutions.
Details on Optics&LoveL'Optometrista Carismatico (2024), Charismatica
Marketing and communication to enhance the services of the optical-optometric centre.
Details on Optics&LoveIl Centro Ottico Carismatico (2023), Charismatica
Thinking, strategy and action for the development of the optical centre.
Details on Optics&LoveStories and editorial projects for companies
- •Cinquantanni. Ottica Passuello: the family optician (2022), Charismatica.
- •Micromega: glasses, history and emotions (2022), Charismatica.
- •La Memoria del Futuro. 70 years of Ottica Bergamini (2021), Charismatica. Photographs by Claudio Brufola.
Projects that tell the identity and history of businesses in the optical sector.
Web and technical publishing
- •Web Editing. Tools for creating a website (2005), Hoepli. Manual on HTML, CSS and JavaScript.
- •www.layout. Effective design for the World Wide Web, by J. Glenwright (2001), Apogeo. Italian edition edited by Alessandra Salimbene.
- •Il colore nel web, by Molly E. Holzschlag (2001), Apogeo. Italian edition edited by Alessandra Salimbene.
- •EGM Electronic Gaming Monthly (2001), Edizioni Star Comics under licence from Ziff Davis. Editor-in-chief; project by Alessandra Salimbene and Ade Capone.
Alessandra is the author of the manuals, editor of the Italian editions and responsible for the direction of EGM.
Degree thesis
Optical retail in Italy and the Optical Retail Marketing Wheel, towards a sustainable development model. University of Turin, 2023.
Editorial and educational projects
To explore a publication or evaluate an editorial project, you can write to me indicating the context.
Contact me